Strategic Plan, Part 1: Environmental Scan, marketing homework help
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Topic: Under Armor
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company. “Under Armor”
Choose an organization according to the following:
- Under Armor – Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing (Under Armor) an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
Write a 1,050 to 1,400 word length environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company’s external environment. (competitors, opportunities, threats)
- Assess the company’s general environment.(mission, vision, core competencies, strengths,
weaknesses) - Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
