Module 6: Critical Thinking Option #1: Evaluating an Organization’s Crowdsourcing Campaign, marketing homework help
Option #1: Evaluating an Organization’s Crowdsourcing Campaign
Write a 3-page paper (not including the required cover and reference pages) that defines crowdsourcing and explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, identify a company that has effectively used crowdsourcing and evaluate its crowdsourced campaign by answering the following questions:
- What about the campaign was memorable and effective?
- What ethical considerations needed to be part of the campaign?
- What could have been improved? How?
Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library is a good place to find your sources. Your paper must be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA.
Review the rubric for this Critical Thinking assignment in the Module 6 Materials folder for specific grading criteria.