Module 6: Critical Thinking Option #1: Evaluating an Organization’s Crowdsourcing Campaign, marketing homework help

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Option #1: Evaluating an Organization’s Crowdsourcing Campaign

Write a 3-page paper (not including the required cover and reference pages) that defines crowdsourcing and explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, identify a company that has effectively used crowdsourcing and evaluate its crowdsourced campaign by answering the following questions:

  • What about the campaign was memorable and effective?
  • What ethical considerations needed to be part of the campaign?
  • What could have been improved? How?

Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library is a good place to find your sources. Your paper must be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA.

Review the rubric for this Critical Thinking assignment in the Module 6 Materials folder for specific grading criteria.