Branding strategy, management homework help

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I am going to send you two paper each written on the same topics you did for me. I need a response each in a paragraph or so with a scholarly reference.

Branding strategy

Paper 1 pos

I choose The AVEENO® brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin’s normal pH and aid in the maintenance of skin’s moisture barrier to help prevent and protect dry skin. An attributional life cycle assessment was performed of an 8 ounce Aveeno Daily Moisturizing Lotion. This lotion is one of the leading daily skin care products in the United States, with 2013 sales of $41.8 million, and 2010 unit sales of 2,200,920 (“Chain Drug Review,” n.d.). The intent of this LCA is to provide relevant information to consumers, and manufacturers of skin care products. The results will inform consumers about the impact of disposal on the environment. The manufacturers of these products will have a better understanding of where the largest impacts associated with the manufacturing process of the lotion come from and what the best disposal option may be for the product container after its use by the consumer. Potentially, the product maker could alter or make the processes efficient used to manufacture the product and its container, or take steps to encourage more responsible disposal methods of the container. The results of the life cycle inventory are presented below, with special attention paid to the manufacture of the lotion and its container, made of HDPE plastic.

Aveeno’s current marketing emphasizes the brand’s dedication to its natural and scientific origins. The company adopted the tagline “Active Naturals” in its marketing campaigns and fully lists out the main ingredients the company uses such as oats, soy, wheat, and seaweed on its website. Given the company’s devotion to its use of natural products. Aveeno prides itself on its responsibility to caring for the Earth’s natural resources and giving back to the community. The brand’s marketing directly appeals to women conscious customers who make an effort to know the products and the brands they are using. Aveeno’s heavily saturated with the company’s celebrity endorsements such as Jennifer Aniston. The company currently uses a mix television ads social media, celebrity endorsement and online advertising to gain and reach customers.

I think that the product described by other students will be successful long term because, the impacts identified include the amount of water used, energy used, and carbon dioxide emitted from the cradle-to-grave processes associated with both the bottle and its contents. Based on the results of this LCA, various suggestions can be made to the manufacturers of this product as well as the consumers in regard to their disposal behaviors of the product. The manufacturing process should be significant to the manufacturers since the greatest impacts come from the manufacturing process itself. Based on the transportation aspects of this LCA, it is shown that impacts related to transportation are the highest when compared to all other processes. Therefore, solutions should be implemented to lower transportation rates and in turn, lower CO2 emissions, overall costs and water use. More efficient truck routes could be considered to reduce overall miles traveled. Furthermore, different storage techniques within these trucks could be considered to move a greater product quantity at one time. End-of-life processing was significant to this LCA, as recycling versus both incineration and landfilling significantly lowered related CO2 emissions. To push forth this idea to consumers, Aveeno could implement different, more progressive marketing campaigns. Different labeling strategies could be considered as well, such as providing clear messages on the bottle that it is recyclable, or making the recyclable symbol on the bottom of the bottle more apparent. These labels could be used to educate the users that the bottle can and should be recycled. Overall, it is hoped that environmental awareness as well as personal awareness of commonly used products such as lotion can come from this life cycle assessment.


Argonne National Laboratory. (2013). GREET Model. Argonne National Laboratory. Retrieved


Aveeno Daily Moisturizing Lotion. (2013). Aveeno. Retrieved from daily

Carnegie Mellon University. (n.d.). EIO-LCA: Free, Fast Easy Life Cycle Assessment. Carnegie

Paper 2 jo

Product life cycle is the length of time of a merchandise, wherein, the phase starts with introductory merchandise description and finish with the removal from the industry of the merchandise and its funding. A merchandise life span can be split into various steps such as, introduction, growth, maturity, and decline (Krishnamoorthi, 2012). The brand I decided to complete my research on is Eucerin Skin Care product, which is a part Beiersdorf company. The Beierdorf company was established in 1882 and was later sold to a fellow pharmacist, who started producing products with the Beierdorf name (Eucerin, 2017). Eucerin Skin Care product was created in the 1950’s and assured conservation and renewal of the acid safety skin layer. During the 1970’s Eucerin product was found appropriate for application on all skin types and areas, specifically for application on delicate skin (Eucerin, 2017).

Hence, Eucerin created a medicinal skin treatment program to endure and guard skin’s well-being. Eucerin is endorsed by doctors locally and internationally for a variety of skin problems. Also, in the 1990’s Eucerin announced several products such as: sun care products, shower oil, anti-wrinkle, and acne-prone skin product, then in 2010, they produced men skin care product to help with issues like shaving, rashes, and sensitive skin. Currently, Eucerin products are known worldwide as the most reliable skin care product (Eucerin, 2017). Despite the decline in the customer merchandise market and increased struggle, sales improved for Eucerin merchandise by 3.3% in the first three months of 2017 (earnings summary, 2017). I believe Eucerin Skin Care product is in the growth stage of the life cycle. In this phase, the product is reputable and the objective for the producer is to preserve the industry share they have saved up. This is also an aggressive period and industries need to capitalize sensibly. The organization should deliberate enhancements which might give them an advantage. Also, utilization of the marketing mix (the 4 P’s) is another tactic, and one of the four P’s I would use is promotion through advertising online, television, and social media (Kotler & Keller, 2016).


Krishnamoorthi, C. (2012). An inventory model for product life cycle with maturity stage and

defective items. Operational Research Society of India. Retrieved on June 6, 2017 from

N.A. (2017). History of eucerin. Retrieved on June 7, 2017 from

N.A. (2017). Beiersdorf’s (BDRFF) CEO Stefan Heidenreich on Q1 2017 results-earnings call

transcript. Retrieved on June 7, 2017 from

Kotler, P., & Keller, K. L. (2006). Marketing Management. Pearson Education, Inc.

Inventory levels

Paper 1 hea

Inventory seeks to meet customer demand, smooth production requirement, and decouple operations, reduce the risk of stock outs, hedge against price increase, permit operations to function, and make use of quantity discounts (Stevenson, 2015). Inventory requirements are different depending on the type of organization, and often time organizations will use either: the economic order quantity model, economic production quantity model, or quantity discount model to figure out how much to order for their inventory (Stevenson, 2015).

One goal of waiting-line management is to minimize total costs (Stevenson, 2015). In a queue, the customer will enter into a line to receive some form of service, receive service when it is their turn, and leave (Stevenson, 2015). Inventory can have a negative impact on a waiting line, if inventory is too low to meet the demand of the consumer (Sadjadi, Makui, Dehghani & Pourmohammad, 2016). For example, you are a consumer in line at a McDonalds waiting to order chicken nuggets. It’s finally your turn and you place your order with the cashier, only to find out they are out of chicken nuggets. Now you have to reconsider what you want to order and this takes about two minutes. The person behind you also wanted to order chicken nuggets for their toddler. They come up to the cashier and place their order, and are informed that McDonalds is out of chicken nuggets. They have to manage their toddlers fit and figure out what to order instead, which takes 3 minutes. This scenario has just lengthened the other customer’s time in line and has caused the line to grow longer.

As Chien and Lin point out waiting lines can negatively impact the customers state of mind (2015). Consumers perception of time in a waiting line often exceeds the actual amount of time they spend in a waiting line (Stevenson, 2015). Managers have to figure out how to combat this problem. The video Dr. Thompson shared shows how Disney developed a method to decrease the negative psychological implications of waiting in line. For some rides, Disney issues transponders in place of waiting in line. They then provide an air conditioned place for parents and children to wait that includes activities to keep the kids busy. When it’s their turn the transponder buzzes and they go to their ride. Now instead of being miserable and waiting in a thirty-minute ride, both the adults and the children have had the opportunity to cool down or play.


Chien, S. Y., & Lin, Y. T. (2015). The effects of the service environment on perceived waiting time and emotions. Human Factors and Ergonomics in Manufacturing & Service Industries, 25(3), 319-328.

Sadjadi, S. J., Makui, A., Dehghani, E., & Pourmohammad, M. (2016). Applying queuing approach for a stochastic location-inventory problem with two different mean inventory considerations. Applied Mathematical Modelling, 40(1), 578-596.


Paper 2

Nowadays, supply chains play an important role to satisfy various needs of consumers. A supply chain is usually made public so that the network of organizations that collaborate are able to manage materials and gather data to identify consumer needs. One amongst the troublesome issues in supply chain management is to hunt out best policies for inventory systems. the foremost objective of inventory management is to balance conflicting goals like stock costs and absence costs.

Day by day, the number of researchers, fascinated by production-inventory systems in provide chain, is increasing. In inventory management, a manufacturer with a restricted production capability should hold finished product inventory as safety stocks. For this inventory system, if the demand is a smaller quantity than service capability, the manufacturer should use all totally different policies for numerous inventory levels (Boulton, Akhtar, Shuaib, & Bourke, 2016).

In summary, it’s clear that in spite of the numerous contributions to the stock management, there is little thought concerning production-inventory models in random environments. For this reason, there is usually an inclination to represent a mathematical model throughout that the foremost contributions as follows:

• A production inventory system is developed in unsure surroundings.

• Queuing theory is used to provide a random model.

• The projected model is extended for multi-item inventory systems.

• A new heuristic algorithm is projected to unravel the model.

• All the steady-state equations ae resolved in one state.

(Kasemsap, 2012)


Boulton, J., Akhtar, N., Shuaib, A., & Bourke, P. (2016). Waiting For a Stroke Bed: Planning Stroke Unit Capacity Using Queuing Theory. International Journal of Healthcare Management, 9(1), 4-10. doi:10.1080/20479700.2015.1101910

Kasemsap, K. (2012). Advocating Information System, Information Integration, and Information Sharing in Global Supply Chain. Handbook of Research on Information Management for Effective Logistics and Supply Chains, 107-130. doi:10.4018/978-1-5225-0973-8.ch006